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Your Success Path

  • Strategy

    Everything matters when you start your new career in Automotive Sales. Learning the proper foundation to create the best customer experience and lift your sales results starts now!

  • Execution

    Learning is lifelong. This course has 133 learning elements providing a progressive path to excel in sales. Keep learning and keep earning with this incredible resource.

  • Achievement

    How high is high? Our industry is busy and it's hard to get enough focus on daily staff development. This is the solution to a better-supported environment, designed to enhance your current onboarding and development strategies.

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Course curriculum

133 learning elements to drive your skills!

  • 1

    Welcome to Professional Sales Course Presented by Automotivaters

    • Let's Get Started

    • Welcome to Automotivaters Online - Guide Video

    • How to use this course

    • Maximize Your Experience

    • Tell us a bit about yourself, and what you hope to get from this course.

    • Career Success - Guide Video

    • Market Realities - Guide Video

    • Welcome Quiz
  • 2

    Buyer Psychology

    • Understanding People - Guide Video Job of sales cons / labeling

    • Customer Decisions - Guide Video 10 things before you buy

    • Customer Decisions - Guide Video focused on Price

    • Customer Decisions - Guide Video what we know when they arrive

    • Understanding Fear - Guide Video

    • People, Product, Purchase - Guide Video

    • Have a Positive Influence - Guide Video

    • Leadership - Transitions - Guide Video

    • Language Matters - Guide Video

    • Buyer Psychology Quiz

  • 3

    Buying Cycle

    • Buying Cycle - Guide Video

    • Buying Cycle

    • Buying cycle Quiz
  • 4

    Personal Introduction

    • Introduction

    • Buying Cycle Transitions - Guide Video

    • Introduction - Guide Video

    • Introduction 6 Points - Guide Video

    • Transition to Consultation

    • Transition to Consultation - Where Why

    • Transition to Consultation - Intro Strategy - Guide Video

    • Transition to Consultation & Communication Guide Video

    • Transition to Consultation - Concept Before Action Guide Video

    • Get the right "Concept"

    • Effective Transition Example

    • Introduction Quiz
  • 5

    Consultation

    • Consultation

    • Consultation - Intro - Guide Video

    • Consultation - DBM - Guide Video

    • Consultation - Questions - Guide Video

    • Consultation - Understanding the Customer - Guide Video

    • The Consultation Sheet

    • Consultation Sheet Do's - Guide Video

    • Consultation Sheet Don'ts Guide Video

    • Consultation Example

    • Consultation & Early Management Introduction Guide Video

    • Consultation Quiz
  • 6

    Vehicle Selection

    • Consultation: Confirmation of Selection

    • Confirming Selection - Guide Video

    • Product Confirmation of Selection

    • Transitions to Presentation - Guide Video

    • Vehicle selection quiz
  • 7

    Presentation

    • Presentation

    • Personalized Presentation Guide Video

    • Presentation Guidelines Guide Video

    • Presentation Example: Walk Around & Front of the Car

    • Presentation Example: Trunk

    • Presentation Example: Back Seat

    • Presentation Quiz
  • 8

    Transition to Demonstration

    • Transition to Demonstration

    • Transition to Demo Guide Video

    • Transition to Demonstration & Overcoming Resistance Guide Video

    • Transition to Demonstration

    • Handling Objections to the Demonstration Drive

    • Involving Your Business Manager

    • Transition to Demo Quiz
  • 9

    Demonstration

    • Demonstration

    • Demonstration - Professional Strategies Guide Video

    • Demonstration under COVID-19 Guide Video

    • The Demonstration on the Drive Example

    • Demonstration - Drive Back to the Dealership Guide Video

    • Ending the Demonstration Drive

    • Demonstration Quiz
  • 10

    Serving You is our Pleasure

    • Building Added Value

    • Building Added Value - Guide Video

    • Introduction to Service

    • Transition to Information Review Guide Video

    • Building Added Value Quiz
  • 11

    Information Review

    • Information Review

    • Information Review - Guide Video

    • Information Review Quiz
  • 12

    Terms to Own

    • Terms to Own

    • Terms to Own - Introduction Guide Video

    • Terms to Own - Dive Deeper - Guide Video

    • Steps to Terms to Own Example

    • Terms to Own - Paperwork - Guide Video

    • The Worksheet

    • Handling the Trade-in

    • Terms to Own & Trade Information Guide Video

    • Terms to Own - Working with your Manager Guide Video

    • Working with your Manager

    • Terms to Own & Manager Re-Introduction Guide Video

    • The Trade Evaluation

    • Term to Own Quiz
  • 13

    Confirming Terms to Own

    • Confirming Terms to Own

    • Terms to Own & Getting the Customer Approval Guide Video

    • Confirming Terms to Own

    • Resistance to the Worksheet: Best Price

    • Resistance to the Worksheet: What am I signing?

    • Terms to Own Quiz
  • 14

    Presentation of Ownership Options

    • Terms to Own & Presenting Figures

    • Terms to Own & Presenting Figures Guide Video

    • Presenting the Figures

    • Terms to own Quiz
  • 15

    Justifying Value & Resolving Objections

    • Justifying Value and Resolving Objections

    • Resolving Objections Introduction Guide Video

    • Resolving Objections - Steps Guide Video

    • Resolving Objections Trade Value Guide Video

    • Resolving Objections - Self Solving Technique Guide Video

    • Resolving Objections - Management Involvement Guide Video

    • Justifying Current Market Value

    • Resolving Objections: Other Dealer Offer

    • Resolving Objections: I need to think about it

    • Resolving Objections: I owe more than that! & 3 F's

    • Resolving Objections: OEM Financing

    • Losing Control

    • Justifying value and resolving objections Quiz
  • 16

    Working with your Business Office

    • Financial Choices

    • Financial Choices Guide Video

    • Financial Choices - The Professional Turnover

    • Business Manager Pre-turnover Briefing and Turnover Video

    • Financial Choices Quiz
  • 17

    Delivery Planning

    • Delivery

    • Delivery Guide Video

    • Delivery & Referrals Guide Video

    • Delivery Quiz
  • 18

    Customers for Life

    • Follow up and Locate

    • Follow Up And Locating More Opportunity

    • Follow Up: When, How and Why

    • Follow Up Quiz

  • 19

    Build your Business

    • Build Your Business

    • Measure What Matters - Know your Business
  • 20

    Next steps

    • Congrats! Here's what's next...

    • More resources for you

    • Tell us how we did!

Start selling more cars today and every day!

Boost sales skills for Managers, New Hires and Veteran Staff

  • $495.00

    The investment

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    $595 in five payments of $119

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