Course curriculum

  • 1

    Welcome

    • Welcome to Selling Skills for Service People

    • How to use this course

  • 2

    Sales is Service

    • What is Exceptional Service?

    • Great Service Person vs. Bad Sales Person

    • A new auto mechanic shop

    • New auto mechanic shop worries. Just an oil change!

    • Fears

    • Order Taking - figure out your own problems!

    • Product Dump

    • Products are solutions to problems

    • Rule #1: Problem before Product

    • Knowledge Check

  • 3

    The Buying Process

    • Buying is a process

    • Buying Decisions

    • What do we know automatically?

    • Why do they act like they are not interested? Consumer fears.

    • Knowledge Check

  • 4

    The Buying Cycle

    • Buying Cycle - What does it do?

    • Buying Cycle Overview - The Wheel

    • Buying Cycle High Level Overview

    • Introduction / Interview

    • Spotting potential problems

    • Preconditioning Statements or "Buffers"

  • 5

    The Quick Interview Sequence

    • Quick Interview Structure

    • Potential next steps

    • Quick Interview Applied

    • Quick Interview Example

    • Knowledge Check

  • 6

    Future Problems / Needs

    • Future problems that come with life changes "Purposeful Chit-Chat"

    • Questions to get people talking

    • Family Changes Example

    • Spotting Potential Problems - Excercise Briefing

    • Download worksheets - Spotting Potential Problems

    • Spotting Potential Problems - Debriefing

    • Find Out!

    • Knowledge Check

  • 7

    Rate Inquiries

    • Why do people ask about Rate or Price first?

    • What do we know immediately?

    • What is the best outcome for them and us?

    • Structure to respond to the rate inquiry

    • How does a "higher level of service" sound?

    • Knowledge Check

  • 8

    Personal Development & Action Plan

    • Personal Development

    • Personal Action Plan

    • Sign-up for free resources here

    • Program Evaluation